Hugo Boss Reforests Peru’s Rainforest One Tree At a Time
Original Source: http://www.treehugger.com
Author: Emma Grady
Original Publication Date: January 3, 2010
The Peruvian plantation funded by the Pur project covers 800 hectares–three times the area of New York’s Central Park. The special edition bottles launch this month and include “tree codes” that allow customers to view the location of the tree their purchase helped fund online.
As a global organization the Hugo Boss brand pursues environmental initiatives, from their facilities in Metzingen and Switzerland to logistics and retail locations, from theirwebsite:
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