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Nissan Prices Leaf at $32,000, Federal Subsidies Drop it to $25,000

Original Source: http://www.sustainablelifemedia.com
Original Publication Date: March 31, 2010

March 31, 2010 – In a conference call on Monday, Nissan unveiled the pricing for their all electric vehicle, the Leaf, which is set to go on the market in December of this year. At just over $32,000, the Leaf carries a 10% price premium over the Toyota Prius after federal subsidies are factored into the equation.

In the United States, consumers will receive a federal subsidy of $7500 which is being offered to spur the adoption of plug-in battery powered vehicles. Many states are also offering financial incentives to consumers for the purchase plug-in electric vehicles, some as high as $5,000 (California) and $6,000 (Colorado). Once these additional subsidies are factored in, the Leaf could cost some consumers $3,000 less than the Toyota Prius, the car which currently dominates the hybrid vehicle market in the U.S. Without these financial incentives, the Leaf costs 30% more than the Prius.

Nissan is hoping that their focus on electric vehicles will help them overtake their largest Japanese rival, Toyota. The question still remains whether consumers will prefer all-electric vehicles, which charge at home but can only travel 100 miles on each charge, to hybrid gas-electric vehicles which get a more significant 300+ miles between fill-ups.

In addition to the vehicle price incentives, Nissan is also offering customers the option to install 220V home chargers for an average cost of $2,200, according to gas 2.0. The company is offering a preliminary home wiring assessment at no charge, so consumers can determine their actual costs of installation prior to purchase.

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